Logo designs
SMARC
This past semester, I had the opportunity to collaborate with SMARC (Synthetic Biology Manufacturing of Advanced materials Research Center) on stakeholder research and the development of a strategic campaign plan. Notably, SMARC lacked a logo to represent their brand, so as the creative director of my team, I took the initiative to design a unique logo for them.
The Process of Getting to The Final Logo
Final Logo
The Finest Philadelphia Bar
Generated creative brief
Hi Haiden,
I hope this message finds you well! I’m Dave, and I recently opened a new bar called The Finest Philadelphia Bar. I’m looking for a talented designer to create an elegant logo that captures the essence of our establishment. I believe a combination mark would suit us perfectly. To maintain the classy atmosphere we’re aiming for, I’d like to keep the logo in black and white. Additionally, we would love to incorporate a martini glass into the design. We would be thrilled to collaborate with you on this project!
Best regards, Dave
Crowdster
Generated Creative Brief
Dear Haiden Cafiero,
I hope you are doing well. I am Jim Berg. I am the marketing director at Crowdster and yesterday we agreed on needing to create a new logo because we want a fresh look for our business. Crowdster is an app on the App Store and our main competitor is Snapchat. In order to distinguish ourselves from them, we would like something completely different than the way they brand their company. We don’t know which colors would fit best with our company logo so we want you to figure that out. We would like the logo to be modern and minimalist and we would like you to create two different versions as well as include some mock-ups so we can choose the one we like.
Best wishes,
Jim Berg
Loop
Loop is a whimsical concept I've dreamed up for fun—a vibrant app that allows you to order any type of yarn in a stunning array of colors. Imagine a subscription service where each month, you receive a delightful Loop mystery package filled with new yarn varieties, unique color combinations, and exciting project ideas. Though Loop isn't a real company, I had a blast designing the logo in Adobe Illustrator and developing a complete brand identity around this creative vision.
